In November 2019, Google will update the Financial products and services policy to restrict the advertisement of debt settlement, debt management services and credit repair services.

Ads for credit repair services will no longer be allowed to serve.

Ads for debt settlement or debt management services will be allowed to serve only if the advertiser is certified by Google. Certification will be available only in certain countries.

To be certified by Google, debt settlement and debt management services advertisers will need to be registered, licensed, or approved by the relevant regulatory authorities or recognized professional bodies in the country or countries they are targeting.

Advertisers can request certification with Google when the application form is published. For more details, see About debt services certification.

This policy will apply globally to all accounts that advertise these services directly, to lead generators, and to those who connect consumers with third-party services.

(Posted October 2019)